“Cells that fire together
wire together.”
“Cells that fire together
wire together.”
- Donald Hebb
- Donald Hebb
HEBB is named after the principle that intelligence is not installed — it is formed. First articulated by neuroscientist Donald Hebb, the idea was simple and enduring: intelligence emerges through connection, repetition, and reinforcement over time.
This principle became the foundation of modern neural networks and learning systems.
At HEBB AI Labs, we build on that same belief — that enduring intelligence is not a product, but a system. One that remembers, adapts, and strengthens through use.
HEBB is named after the principle that intelligence is not installed — it is formed. First articulated by neuroscientist Donald Hebb, the idea was simple and enduring: intelligence emerges through connection, repetition, and reinforcement over time.
At HEBB AI, we build on that same belief — that enduring intelligence is not a product, but a system. One that remembers, adapts, and strengthens through use.
LET'S GO FROM 1 → ∞
// Where human intention
scales into infinite intelligence
// Where human intention
scales into infinite intelligence
VISION
VISION
Built for the long game, shaped for what comes next.
Built for the long game, shaped for what comes next.
Built for the long game, shaped for what comes next.
MISSION
MISSION
MISSION
We design and deploy intelligence systems embedded where real-world decisions matter.
We design and deploy intelligence systems embedded where real-world decisions matter.
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OUR PRODUCTS
Current Research & Development
Current Research & Development
Current Research & Development
2
OUR SERVICES
OUR SERVICES
OUR SERVICES
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3.1
AI Systems Design
Most organisations don’t lack tools.
They lack intelligence that compounds.
AI Systems Design at HEBB AI focuses on building enduring intelligence inside organisations — systems that learn from use, reinforce effective patterns, and improve decisions over time.
We don’t approach AI as a feature or an add-on. We design it as a system: embedded into workflows, decision paths, and organisational memory.
We design AI systems that:
Learn from real operational behaviour, not static rules
Strengthen useful patterns through repetition and feedback
Retain organisational knowledge beyond individuals and teams
Adapt as conditions change, without constant re-engineeringre-engineering
3.1
AI Systems Design
Most organisations don’t lack tools.
They lack intelligence that compounds.
AI Systems Design at HEBB AI focuses on building enduring intelligence inside organisations — systems that learn from use, reinforce effective patterns, and improve decisions over time.
We don’t approach AI as a feature or an add-on. We design it as a system: embedded into workflows, decision paths, and organisational memory.
We design AI systems that:
Learn from real operational behaviour, not static rules
Strengthen useful patterns through repetition and feedback
Retain organisational knowledge beyond individuals and teams
Adapt as conditions change, without constant re-engineeringre-engineering
3.1
AI Systems Design
Most organisations don’t lack tools.
They lack intelligence that compounds.
AI Systems Design at HEBB AI focuses on building enduring intelligence inside organisations — systems that learn from use, reinforce effective patterns, and improve decisions over time.
We don’t approach AI as a feature or an add-on. We design it as a system: embedded into workflows, decision paths, and organisational memory.
We design AI systems that:
Learn from real operational behaviour, not static rules
Strengthen useful patterns through repetition and feedback
Retain organisational knowledge beyond individuals and teams
Adapt as conditions change, without constant re-engineeringre-engineering
3.2
Service 2
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3.2
AI Product Design
We combine design thinking and AI assistance to accelerate UX flows and wireframes with user-tested precision.
3.2
Service 2
We combine design thinking and AI assistance to accelerate UX flows and wireframes with user-tested precision.
3.3
Service 3
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3.3
Web Design & Dev.
Rapid prototyping with AI-generated layouts and component libraries. Built using Webflow, Framer, React, or custom stacks.
3.3
Service 3
Rapid prototyping with AI-generated layouts and component libraries. Built using Webflow, Framer, React, or custom stacks.
3.4
AI-Custom Automations
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3.4
Service 4
Train your brand guidelines into our tools to generate content, UI mocks, assets, and even microcopy in minutes.
3.4
AI-Custom Automations
Train your brand guidelines into our tools to generate content, UI mocks, assets, and even microcopy in minutes.
WHY CHOOSE HEBB?
WHY CHOOSE HEBB?
WHY CHOOSE HEBB?
Clarity, Speed, and Intelligence — HEBB Way
Clarity, Speed, and Intelligence — HEBB Way
Clarity, Speed, and Intelligence — HEBB Way
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Infinite Iteration
With our AI pipelines, we explore hundreds of design directions before your morning coffee. You get faster drafts, higher clarity, and no bottlenecks.
Infinite Iteration
With our AI pipelines, we explore hundreds of design directions before your morning coffee. You get faster drafts, higher clarity, and no bottlenecks.
Infinite Iteration
With our AI pipelines, we explore hundreds of design directions before your morning coffee. You get faster drafts, higher clarity, and no bottlenecks.
Augmented Intelligence
Designers don’t compete with AI — they collaborate. We enhance ideation, iterations, and insights with AI-assisted workflows to save 60–80% of time.
Augmented Intelligence
Designers don’t compete with AI — they collaborate. We enhance ideation, iterations, and insights with AI-assisted workflows to save 60–80% of time.
Augmented Intelligence
Designers don’t compete with AI — they collaborate. We enhance ideation, iterations, and insights with AI-assisted workflows to save 60–80% of time.
Brand-Consistent, Every Time
From design systems to creative assets, our AI keeps your brand consistent across every screen, pixel, and platform.
Brand-Consistent, Every Time
From design systems to creative assets, our AI keeps your brand consistent across every screen, pixel, and platform.
Brand-Consistent, Every Time
From design systems to creative assets, our AI keeps your brand consistent across every screen, pixel, and platform.
Launch 2x Faster
Our AI-accelerated sprint model shortens your timeline from months to weeks — while keeping feedback loops human and empathetic.
Core Technologies
Smart Tools. Stunning Results.
Smart Tools. Stunning Results.
Smart Tools. Stunning Results.
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Testimonials
Clients on the power of AI
driven design.
Clients on the power of AI
driven design.
Clients on the power of AI
driven design.
6
HEBB cut our launch timeline in half. The AI outputs weren’t just fast — they were insanely good.
Anika Rao, CPO, Flowbit
cut our launch timeline
HEBB cut our launch timeline in half. The AI outputs weren’t just fast — they were insanely good.
Anika Rao, CPO, Flowbit
cut our launch timeline
HEBB cut our launch timeline in half. The AI outputs weren’t just fast — they were insanely good.
Anika Rao, CPO, Flowbit
cut our launch timeline
Our Brand System now maintains consistency across assets. That’s intelligent consistency.
Mark Levis, Brand Head, Vanta
faster than manual workflows.
Our Brand System now maintains consistency across assets. That’s intelligent consistency.
Mark Levis, Brand Head, Vanta
faster than manual workflows.
Our Brand System now maintains consistency across assets. That’s intelligent consistency.
Mark Levis, Brand Head, Vanta
faster than manual workflows.
HEBB Pricing
Transparent. Flexible.
Built for scale.
Transparent. Flexible.
Built for scale.
Transparent. Flexible.
Built for scale.
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FAQs
Got any Questions? We've got answers.
Got any Questions? We've got answers.
Got any Questions? We've got answers.
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What makes Arqos Studio different from traditional design agencies?
We blend human creativity with AI-enhanced workflows to deliver faster, smarter, and scalable design — without compromising quality or vision.
What makes Arqos Studio different from traditional design agencies?
We blend human creativity with AI-enhanced workflows to deliver faster, smarter, and scalable design — without compromising quality or vision.
What makes Arqos Studio different from traditional design agencies?
We blend human creativity with AI-enhanced workflows to deliver faster, smarter, and scalable design — without compromising quality or vision.
Do you offer custom packages or just fixed pricing?
Do you offer custom packages or just fixed pricing?
Do you offer custom packages or just fixed pricing?
Can I try your services before committing to a full project?
Can I try your services before committing to a full project?
Can I try your services before committing to a full project?
Which industries do you work with?
Which industries do you work with?
Which industries do you work with?
Which industries do you work with?
Which industries do you work with?
Which industries do you work with?
Latest Journal
Insights, ideas, & everything
we're learning.
Insights, ideas, & everything
we're learning.
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Let's Talk.
We’re here to design, build & scale with you.
Careers: hr@hebb.io
Investor Relations: invest@hebb.io
Media: media@hebb.io
>
We typically respond within one business day.
Let's Talk.
We’re here to design, build & scale with you.
Careers: hr@hebb.io
Investor Relations: invest@hebb.io
Media: media@hebb.io
>
We typically respond within one business day.
Let's Talk.
We’re here to design, build & scale with you.
Careers: hr@hebb.io
Investor Relations: invest@hebb.io
Media: media@hebb.io